Objective
Stimulating, motivating and activating the Indirect Sales Channels in the sale of Ricoh products and/or services.
Sicily
E-mail Marketing
Execution
The entrepreneurs who achieved the highest sales results were invited to an all inclusive trip to Sicily, organized by EMboost. By means of e-mail marketing, the target audience was personally updated on their progress and the scores achieved. To make the process recognizable and extra powerful, a concept image and theme were designed: Forza Ricoh. This image functioned as common thread throughout all of the online, offline and live communication.
Result
The trip was the reward for the outstanding performance achieved, but mostly served as a source of inspiration for future results by the Ricoh Mono Brand Resellers Netherlands. The renewed sense of solidarity caused an increase in the number of achieved sales targets.