Through a website and an active approach of the Copaco account managers, a 6-month sales action was started in collaboration with HP. By assessing the target audience, a very popular destination was chosen. After arranging a custom program for this audience, a fast decision was taken and New York became the target for this incentive.
During the trip, Copaco and HP employees went along to optimalize the contact: loyalty marketing at its best. By having a permanent travel guide from EMboost, everything is arranged beforehand and there is plenty of time to network on the scene.